• Work on UnderlineMe is still underway. However, I'll need more time to fully complete the product developement arc. Possibly +2 more months.
  • I also started work on a big Pulltherope update. Why? Over the last few months I saw that my personal retention was the highest for this app. I've been using this app multiple times almost every single day. The short term goal is to make it a freemium product.

Lockdowns has eased now. Everything is slowing going back to normalcy. Covid is no move around these parts.

Unfortunately the past 9 months of these lockdowns have come at a very big personal cost.

  • I'm ridiculously unhealthy. Gyms are slowing opening but there are still limitations. I really need to hit the gym, twice a day at least.
  • I also need to get a lot of stuff out of my way. License, dental checkup, medical checkup, etc. Also get a haircut
  • Bank account is not looking too good, nor too bad. I'm taking all contract jobs I can land.

On the plus side:

  • February - made my first dollar
  • March - made $100
  • September - came very close to $1000
  • Launched 3 projects. All of them made me money in some way or another

If there's one thing that's ingrained in me, that is - stop wasting time. Stop wasting it on frivolous pursuits, projects or people.

There are 2 months till the end of this clusterfuck year. Here's to hoping for a speedy recovery.



Swings and misses:

  • Only made progress on UnderlineMe. Pushed a massive update + work has kicked off on the v2 version.
  • No updates for Snapfont. Guess I'll work on it in late October/early November.

Unfortunately lockdowns are in full swing and there's nothing else to report on.

Swings and misses

  • Work on Underlineme is going on full swing. I've accumulated ~30 users and have set a aggressive product update strategy
  • Snapfont is still lingering on. After most of the heavy lifting is finished on Underlineme, I'll focus on Snapfont. Most likely in late September/early October.
  • Hard to say this but Pulltherope is dead. I still use it but I don't have the time to market it nor push updates for it.

I don't like to write about this but I believe this post will have some historical significance.

Melbourne has nearly been under near constant lockdown state since the last six months. This is bad for multiple reasons but I'm not going to go into details.

But here's the kicker - we'll be in this till October, unless a miracle happens.

This is dumb for many reasons. The local government wants to completely eradicate the virus, but at what cost? The whole state is economically bleeding right now. Everything is closed. You can't go outdoors except for work. Heck, they even removed the basketball rings from the local park.

How does this affect me?

  • My health has gone from bad to worse to terrible. I've never been this fat in my entire life. Forget those bodybuilding goals, I need to get rid of this fat asap.
  • Since I don't have anything to do, I spend 8-10 hours working. Productive? Yes. Efficient? Hell no.

Times are tough, gotta ride it out.

Swings and misses

  • Snapfont Pro is finally in open beta and out now
  • Built UnderlineMe in 2 week's time with a big PH opening
  • Still no update for PullTheRope. I'll need to the cut the cord on this one now. Doesn't mean it was unsuccessful, I just need to find more time for it.

About UnderlineMe - if you've been following so far, I built something which didn't gain much traction and I abandoned it before it went live. Few weeks later I though I could salvage the tech and build a product out of it. UnderlineMe is that product.

The case study of building UnderlineMe is on reddit/r/entrepreneurridealong for future reference.

The best bit? - I've achieved product-market fit with this.

Now onto the bad stuff:

  • While local lockdowns were lessened in early July, they went up after about a week
  • To make matters worse, masks were made compulsory in mid July
  • Just when things couldn't get any worse, the lockdown was extended on August 1st and it because even stricter, with more drastic measures being enforced.

If there's any silver lining to this, if I get successful I can always say I started my biz during the Great Melbourne Lockdowns of 2020.

"All in, or nothing"


Swings and misses:

  • Snapfont has a big update(the Pro version) cooking in the background. No new updates otherwise.
  • Pulltherope still hasn't got any updates yet, although I'm very keen on releasing one soon.
  • Also, I'm officially a fatass now.

There was a expectation that the end of June will ease the restrictions in Melbourne. However that's not the case.

Things are still iffy here. Libraries are not fully open yet. Gyms kick you out after 50 minutes. A few pubs are open but you need to make reservations. Life sucks right now.

This also means I wasn't as productive as I wanted to be at this time. Here's to hoping everything opens up by July end.

In the middle of these updates you may be wondering why am I posting these things online? In the middle of '19 when I was done with my PR application and finally left behind a lot of cruft from my past work, I realized I had wasted a lot of time and started focusing on my business. Problem was, my online business(wpplugincheck) never really worked out, so I had to start from scratch. So I started writing this journal as a means of accountability.

The goal of this journal has always been to get me on my feet running. To force myself to push as hard as possible in as short time period as possible, I've constrained myself to 2 years of maintaining this journal. I'm nearing the end of my first year and it will be good to know what has worked and what hasn't in the next update.

What has been accomplished since the last 12 months?

Finding a good idea to work on. Right now its been Snapfont but who know if I need to change tracks in a few months time.

What's the goal for the next 1 year?

Stability. Get Snapfont(or something else) up and running and create a sustainable business around it.

What after that?

I don't know. The goal is to build a sustainable business. The rest I'll figure out on the way.

Swings and misses:

  • I was working on a completely different project but deviated at the last moment due to lack of a clear business plan.
  • Pulltherope is pretty static at the moment. However, I'll be releasing a new update in the near future. This still won't support Macs unfortunately but I got some sweet UI ideas I want to implement first.
  • Snapfont is still chugging along, quite wonderfully at the moment. People are still playing with it and I released it on Firefox(finally!) as well as fixed some long standing bugs. Also, bonus points for pushing 3 updates in a single month.

I've got some good ideas about the overall strategy of the next 5 months:

  • Work on pulltherope and getsnapfont only. Don't start anything else.
  • Create 1 longform content piece every 2 months.
  • Create a series of content explaining everything about a particular niche. Then wrap up that whole package under 2 months time as a pdf or something similar.

That's all to it.

This month was my lowest point during these corona times. Confidence is great but every now and then I run out of fuel and feel like a complete donkey. And then the next week kicks in and things are back in full swing again. This time it was pretty bad for a few days.

But hey, legends never die! If there's one thing '18 taught me, it is to keep pushing during these times. One day I hope to look back at this point in my life and feel a sense of pride having come so far.

Let's goooo baby!

Winners and losers

  • Pull the rope had a pretty bad launch. I also realized how fickle PH can be. It really matters who hunts your product. Gonna keep working on it as it is quite useful for me.
  • Snapfont is still chugging along. Good news - Chrome webstore finally pushed the update to the store. And with a few tweaks to the permission settings, it gets reviewed consistently within a few hours from now on.

Apart from that, I'll need to get a job soon. Some kind of a temporary job which should be enough to pay my rent.

This time last year I went on the most amazing roadtrip ever. The first 24 hours of that trip, and the circumstances leading up to it was magical. I was hoping to go to Sydney again this time but the damn virus shut down everything.

If there's one thing I learnt from that trip, its this:

"Hey Shash, memories aren't made. You gotta go out and make memories"

Thanks T and V.

About the two goals I set a few months earlier - one of them has been met, and other has been put on a hold. Here's the next goal target:

  • Get $1000 in income from my projects by September this year.

I'm not scrapping the fitness goal, its just put on a hold until the gyms open up.

I also need to rethink what I'm doing with shash7.com as well as the instagram page I've setup. With the recent successes I'm seeing there's a very real possibility I'll be starting a real business in the next 6 months.

Let's gooo!

Wow, what a month! I'm gonna keep it short

  • Snapfont had a much better launch then expected. Too bad Chrome webstore effectively killed it by not getting it out of review hell soon enough.
  • Working on Pulltherope. Its coming along great and I'm gonna launch it on Windows soon.
  • The world has gone to toast. My bodybuilding plans have been basically vaporized since the pandemic started. Also, the whole freelance/contract industry evaporated overnight.
  • Funny to see how everything happened so quickly. Definitely something to tell the kids about.

Apart from that:

  • I had to get my trusty Camry scrapped off. It died a noble death. RIP camry.
  • I finally moved into my new Southbank apartment. Has a pretty great view ngl.
  • Dopplerping is still moving ahead, abit quite slowly.

Anyways, what does the covid situation mean for me now? For me this is THE time to push as hard as possible on my projects. I'm not gonna let this pandemic ruin my plans.

Alright enough talk. Let's go!